February 10, 2018

New PDF release: Analyzing Visual Data

By Michael S. Ball, Gregory W H Smith

ISBN-10: 0803934343

ISBN-13: 9780803934344

ISBN-10: 0803934351

ISBN-13: 9780803934351

This quantity offers a easy framework for utilizing visible information - specifically nonetheless pictures - as a device for social research. The authors verify the significance of theoretical assumptions in studying those information and supply recommendation on the right way to use images in cognitive, symbolist and structuralist learn. The e-book is richly illustrated with examples starting from local American mask to fragrance ads.

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Extra resources for Analyzing Visual Data

Sample text

Hence the peculiar "transparency" of this advertisement. Williamson examined a further range of techniques that advertisements emploit·o-~~~vey- theirmessage~ partiCiila'r iiiforesds the. , 1978, Plate A34). thfs·t;;~h~lq~~- is an ldentificatory process: You too can become like the image in the advertisement if you use the product. The mirror technique is one method of facilitating our involvement in the advertisement, but there are also others in common use. 11). The woman's utterance is a reply to a question about what she would like to drink, implying that she is responding to a man who is not pictured.

The advertisement is a sign that is also attempting to present its referent, real bottles of Chanel No. 5, which of course are absent. Hence the peculiar "transparency" of this advertisement. Williamson examined a further range of techniques that advertisements emploit·o-~~~vey- theirmessage~ partiCiila'r iiiforesds the. , 1978, Plate A34). thfs·t;;~h~lq~~- is an ldentificatory process: You too can become like the image in the advertisement if you use the product. The mirror technique is one method of facilitating our involvement in the advertisement, but there are also others in common use.

Some of these items are valuable and function as exchangeable commodities in the moka, the central ritual in the ceremonial life of Hagen. Since there is no hereditary position of chief and no overt hierarchical relations, the leaders of groups in Hagen ("big men") continually compete with each other. Hageners produce sufficient food surpluses to enable them to engage in quite elaborate ceremonies, religious cult activities, and economic exchanges. As the Strathems suggest, Periodic displays and gifts of wealth mediate relations between big men and between clans, highlighting both links and rivalries.

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Analyzing Visual Data by Michael S. Ball, Gregory W H Smith


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