February 11, 2018

Ken Mondschein's Advertising, Sales, and Marketing (Field Guides to Finding a PDF

By Ken Mondschein

ISBN-10: 0816075964

ISBN-13: 9780816075966

ISBN-10: 0816076200

ISBN-13: 9780816076208

ISBN-10: 1438125704

ISBN-13: 9781438125701

This important new profession consultant is helping readers determine vital abilities or characteristics had to reach ads, revenues and advertising. It additionally presents perception on how you can switch careers and lines interviews with execs within the box in addition to self-assessment assessments to get them at the correct course.

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Extra info for Advertising, Sales, and Marketing (Field Guides to Finding a New Career)

Example text

The online world does some things differently from the brick-and-mortar industries. For instance, rather than selling magazine pages or billboards, a Web site Essential Gear 25 sales representative might sell part of the space on its pages for a certain amount of time, a certain number of page views (that is, the number of times the ad is loaded), or choose to be paid on “click-throughs”—people who click on the ad to see what it is all about. While a good portion of online advertising sales are done through automated systems such as Google’s AdWords, there is still a high degree of human involvement in the process.

While your life experience might be a valuable asset, this is also a difficult time to change careers. In this case, it is best if you are already well-established in a field that is closely related to advertising. Regardless, make the most of your related experience. If you live an underserved locality and are willing to hustle and learn on the go, you may set up a small shop in your community—especially if you are already personally popular. See what opportunities and needs exist in your neighborhood.

Part of the job is cutting deals with advertisers, which makes selling advertising space on the Internet not that much different from traditional advertising sales. For an inside agent, the first step in selling advertising space—even before the initial contact—is to do your homework. What are the potential client’s needs? What are their products or services? Who are their current and potential customers? To what market segment, demographic, or geographical area do they sell? This essential information grounds your initial meeting.

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Advertising, Sales, and Marketing (Field Guides to Finding a New Career) by Ken Mondschein


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