February 11, 2018

Download e-book for iPad: 42 Rules for Growing Enterprise Revenue. Go-to-Market by Lilia Shirman

By Lilia Shirman

ISBN-10: 1607730014

ISBN-13: 9781607730019

Customer relevance is on the middle of any profitable profit development approach. 42 principles for transforming into firm Revenue is for corporations that are looking to topic extra to the enterprise clients and markets that symbolize the best possibilities for progress. those confirmed, cross-functional tasks enable enterprise leaders to spot and comprehend buyers' context for purchases, and end up their businesses' price in ways in which are suitable inside of that context. Shirman combines years of expertise taking company items to industry and interviews with company leaders at Cisco, EMC, Adobe, VMware, Citrix, and others to distill actionable thoughts for B2B proprietors to force sustainable consumer relevance and profit progress.

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Additional info for 42 Rules for Growing Enterprise Revenue. Go-to-Market Strategies that Increase Your Relevance to B2B Customers

Sample text

These take time and patience. Salesforce. com, which revolutionized enterprise software with its software as a service model, understands patience. The company now has a highly successful and lucrative business in Japan, but it took five years after entering that market to see the large return on investment. com strengthen their presence in Asia. Be prepared to make broad investments well ahead of measurable impact on revenue. By demonstrating patience early, you can create a foundation for long-term growth abroad.

3 A top-driven focus will ensure that departmental efforts are working in concert toward the same goals and that, at the end of the day, your company ends up with the most Cokes, and the most quarters. Rule 5 Build Your Portfolio of Corporate Skills Reinforcing strengths will provide greater rewards than mending weaknesses Sustainable growth requires a corporate skill set that is differentiated and relevant to the markets you serve. Your current portfolio of corporate skills includes both strong and lagging capabilities.

Your own company is also evolving, creating its own new set of challenges. You’re introducing new products, implementing new marketing strategies, and launching lead generation initiatives and sales programs. The sheer amount of new information overwhelms sellers’ ability to keep up and creates internal conflict for their mind share. In response, they resist or ignore new approaches and stick to selling what they’ve sold before, to customers who have bought before, using techniques they used last time.

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42 Rules for Growing Enterprise Revenue. Go-to-Market Strategies that Increase Your Relevance to B2B Customers by Lilia Shirman


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